The Urjaveer initiative is a visionary program by Energy Efficiency Services Limited (EESL) which empowers grassroots level low-income citizens (primarily those working at community level e.g. Self-Help Groups, State Livelihood Missions etc.) to participate in the promotion of energy-efficient appliances through EESLmart.in by creating added income opportunities for participants, fostering both awareness and adoption of energy efficiency across India. This program aligns with global sustainability goals, including G20 and COP28 targets, focusing on doubling the rate of energy efficiency improvements to combat climate change.

The program focuses on the domestic sector, which holds significant potential for reducing greenhouse gas (GHG) emissions per investment unit. Improving energy efficiency in households can lead to considerable energy savings and emission reductions. Despite widespread adoption of LED lamps as a beacon of energy efficiency, general awareness of energy efficiency remains limited, particularly in some urban & rural areas.

• Eligibility: Indian citizen with minimum 18 years of age, possessing valid Aadhaar, PAN, & Bank Account with basic internet and smartphone access as well as literacy.
• Workflow: Urjaveer registers on EESL’s platform paying a minimal fee and undergo a short training program covering energy efficiency concepts, subsequently promote energy-efficient products using a unique affiliate QR code tagged with individual Urjaveer, and earn success fees based on sales. Customers make purchases through EESLmart.in, with orders linked to the Urjaveers. EESL manages delivery, monthly reports track sales, and credit success fees to Urjaveers accordingly.

• Energy Efficiency Advocacy:

  Urjaveers shall educate and market technically superior energy efficient appliances available at EESLmart.in at affordable price to people through a unique affiliate QR code allocated to them by EESL.

• Open Market Promotion:

  Urjaveers have the flexibility to market energy-efficient appliances to anyone at his convenience of time in addition to his regular work. This broader market reach increases their potential income and amplifies the impact of the energy efficiency initiative.

• Using Promotional Tools:

  Each Urjaveer receives promotional/educational literature from EESL along with a unique QR code linked to the EESL Mart website portraying energy efficient appliances.

• Financial Incentives:

  Urjaveers earn supplementary income by promoting energy-efficient products via unique QR codes, improving their financial situation.

• Skill Development:

  Training equips Urjaveers with knowledge on energy efficiency, enabling informed decisions and advocacy within their communities.

• Community Leadership:

  Urjaveers become community influencers, gaining leadership skills and opportunities for growth.

• Improved Living Condition:

  Energy-efficient appliances enhance comfort, health, and overall living conditions.

• Local Economic Development:

  Rising demand for energy-efficient products boosts local markets and creates job opportunities, supporting economic upliftment.

• Widespread Awareness:

  Urjaveers promote energy efficiency nationwide, leading to community-wide benefits like lower energy costs and better environmental conditions.

• Energy Cost Savings:

  By advocating and adopting energy-efficient appliances and practices, individuals reduce their energy consumption, leading to lower electricity bills.

• Environmental Benefits:

  Lower energy consumption cuts greenhouse gas emissions, improving health and well-being, especially in low-income areas.